What started as postings on Instagram turned into a deeper pursuit of finding objects that were both old and well-designed. Keith Tatum, also known on social media as The Type Hunter, has captured the world of vintage advertising through the lens of an iPhone for more than ten years. His discoveries typically have a typographic or advertising spin, but he appreciates antiques of all types. In addition to the photographic side of his hunts, Keith also reproduces and recreates pieces digitally to give the long-forgotten images new life. He also finds many treasures in the public domain. The Type Hunter also has a background in illustration, which he studied at The Columbus College of Art and Design.